Conduct a consultant-grade audit of your programmatic campaigns using industry reference benchmarks and best practices. This tool analyzes delivery, media quality, audience efficiency, engagement, cost performance, and campaign pacing to provide a holistic assessment of campaign health, along with prioritized, objective-based optimization recommendations. Benchmarks are derived from publicly available research and industry reports published by organizations including the Interactive Advertising Bureau (IAB), DoubleVerify, Integral Ad Science (IAS), Pixalate, and Google. All calculations are performed locally in your browser, and results should be used as directional guidance alongside your campaign objectives and historical performance.
Campaign Setup
Flight & Pacing
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Channel Metrics
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Calculated Metrics
Pacing Analysis
Category Scores & Weights
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Weight
Contribution
Benchmark Comparison
Metric
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Reference Range
Verdict
Key Signals
Top Problems
Positive Signals
Prioritized Optimization Plan
Data Quality & Audit Coverage
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Assumptions & limitations: Benchmarks are directional reference ranges compiled from publicly available industry research, not live data feeds. Real performance varies by market, seasonality, supply mix, and measurement methodology. Ranges marked "heuristic" or "requires verification" are planning conventions, not measured benchmarks, and should be validated against your own historical data. A metric outside a reference range indicates something to investigate, not proof of a specific cause. This tool does not replace placement-level and log-level analysis.
Benchmark sources: IAS Media Quality Report (2024, Global); DoubleVerify Global Insights Report (2023, Global); Pixalate Invalid Traffic Benchmark Reports (2024, Global/US); Google Display benchmark compilations (2023); Extreme Reach / Innovid video and CTV benchmark reports (2023, US); IAB industry reporting on programmatic pricing (2024, US). All ranges are directional reference points, reviewed 2025. Frequency and landing-page ranges are planning heuristics requiring per-campaign verification. Generated locally by the Programmatic Campaign Health Checker; no campaign data was transmitted or stored.