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Digital Marketing & Paid Search Strategist 7+ years Experience

Case Studies

High CTR but low conversions? Programmatic campaign diagnosi...

Introduction A high click-through rate (CTR) in programmatic advertising feels like success until you realize those clic...

How a Travel brand could use DV360 to plan a seasonal campai...

Introduction Seasonality defines the success of travel marketing. Whether it’s summer vacations, holiday travel, o...

How a B2B SaaS brand could use Programmatic to build pipelin...

The Challenge A mid-stage B2B SaaS company offering workflow automation software faced a classic growth bottleneck: Stro...

How a Retail Brand Could Use Amazon DSP to Reach High-Intent...

The Challenge A mid-sized direct-to-consumer (DTC) retail brand selling premium fitness apparel faced a familiar problem...

Reducing CPA by 41% for a D2C Apparel brand by eliminating s...

Industry: Fashion and apparelBusiness model: Direct-to-consumerMonthly Meta ad spend: More than $80,000Markets: India an...

Resolving product overlap in Performance max campaigns to bo...

Industry: E-commerce retailCategories: Electronics, apparel, and home decorMonthly Google Ads spend: More than $1 millio...