With over 7+ years of experience managing advertising for global brands, I helped companies scale revenue across search, social, video, and programmatic channels. I’ve handled everything from architecting campaigns from scratch to optimizing multi-million-dollar accounts that were leaving money on the table.

I’ve managed $100M+ in advertising budgets across Google Ads, Meta, YouTube, Amazon DSP, and programmatic platforms like DV360 and The Trade Desk. My work spans Netflix on streaming campaigns, Shopee on e-commerce scaling, Lazada on regional expansion, and dozens of D2C brands fighting for profitability. Across these engagements, I’ve consistently delivered 30-60% improvements in cost per acquisition while scaling budgets 3-5X.
I believe that early wins come from fixing attribution blindspots, eliminating budget waste, and reallocating to channels that actually drive business outcomes.