I Turn Intent Into
Scaled Impact
Data-driven growth marketer specializing in Search, AI-led campaigns, and delivering measurable ROI for global platforms. Ready to grow with Google.
Professional Experience
With over 7 years of specialized experience in digital marketing and paid search, I’ve helped global brands scale their revenue across international markets through strategic campaign management and data-driven optimization.
My expertise spans across Google Ads (Search, Display, Video, Performance Max), YouTube Ads, Amazon Ads, and Meta platforms, delivering measurable ROI for industry leaders like Netflix, Shopee, Lazada, and Dyson.
I bring a unique combination of technical expertise, strategic thinking, and stakeholder management skills to drive growth across diverse market segments. My approach is rooted in data-driven decision making, ensuring every campaign is optimized for maximum performance and sustainable growth.
My Core Expertise
Data & Measurement
Translating raw data into strategic, actionable insights using Google Analytics, Looker Studio, and advanced attribution models.
P-Max & AI Campaigns
Deep expertise in leveraging Google's automated solutions (PMax, Bidding) for maximum ROAS and efficiency.
Full-Funnel Search
Mastery of organic (SEO) and paid (SEM) search strategies, ensuring complete keyword and user intent coverage.
Scaling & Localization
Experience scaling campaigns across 15+ markets, understanding localization for optimal global performance.
Case Studies
Reducing CPA by 41% for a D2C Apparel...
Resolving Product Overlap in Performa...
Measurable Results
Growth in Organic Traffic
YOY for a B2B SaaS platform
Average Campaign ROAS
Achieved via automated bidding strategies
High-Value Conversions
Driven directly from Google Ads campaigns
Data Integrity Score
Implemented GTM/GA4 solutions
My Googler Approach: Experience
I focus on aligning marketing execution with *user experience* and *product vision*, ensuring every dollar spent contributes to long-term ecosystem health, not just short-term gains.
1. Culture of Clarity
Simplifying complex data stories into clear roadmaps that drive consensus and executive action.
2.Continuous Curiosity
Always prototyping, testing, and adapting to platform shifts (e.g., Privacy changes, Search Generative Experience).
3. Customer-First Campaigns
Ensuring campaign messages deliver value and map directly to the user's journey, making Google's products indispensable.
My Blogs
AI-Powered Campaign Optimization: How...
Data-Driven Marketing Strategy: How t...
Let's Connect
My dedication to scalable, ethical growth aligns perfectly with Google's mission. I look forward to discussing how my experience can benefit your team.