I’m not here to manage campaigns for individual brands.

I believe advertising agencies and marketing teams waste thousands of hours on repetitive tasks: manual media planning, audience segmentation, campaign setup, reporting, and optimization. The industry has gotten comfortable with this inefficiency.

Through these projects, I’m building tools and systems that solve the real problems agencies and in-house teams face every day, manual work that should be automated, invisible processes that should be transparent, and scattered data that should be centralized and actionable.

Each project is part of a larger mission:

✓ To automate what agencies spend weeks doing manually
✓ To give agencies visibility into what actually drives results
✓ To free up smart people to do strategy instead of spreadsheets
✓ To build the tools that make advertising teams 10X more efficient

I’m still building but the direction is clear: Use code, automation, and systems thinking to reshape how advertising gets done.

WHAT YOU’LL SEE BELOW:

These are not theoretical projects. Each one:
– Solves a real, recurring problem agencies face
– Automates manual processes that waste time
– Generates measurable efficiency gains
– Can be applied immediately

Current Projects:
– Automated Media Planner (DV360, Trade Desk, Amazon DSP)
– Campaign Performance Analyzer (cross-platform attribution)
– Audience Segmentation Engine (automated targeting)