Projects
Building What the Advertising Industry Doesn't Talk About
The digital advertising industry spends countless hours on repetitive tasks, campaign analysis, performance auditing, calculations, reporting, and optimization.
I’m building free AI-powered tools that help marketers spend less time on manual work and more time making better decisions.
These are still early projects, but each one solves a real problem I’ve experienced while managing digital advertising campaigns.
This is just the beginning.
Current Tools
1. Google Ads Auditor
Upload your Google Ads reports and receive an AI-powered campaign audit in minutes.
The Google Ads Auditor analyzes your account and highlights optimization opportunities across campaign structure, bidding strategies, keywords, ads, budgets, Quality Score, conversion tracking, and overall account health.
Instead of manually reviewing thousands of rows of campaign data, the tool identifies issues and provides actionable recommendations to improve performance.
Perfect for:
- PPC Specialists
- Google Ads Consultants
- Agencies
- Business Owners
🔗 Try it here: Google Ads Auditor
2. Programmatic Campaign Health Checker
A free health check for programmatic advertising campaigns.
Programmatic campaigns involve hundreds of settings that directly impact performance from viewability and brand safety to frequency caps, bidding strategy, audience targeting, supply quality, and inventory selection.
This tool walks you through your campaign setup and evaluates it against industry best practices and trusted benchmarks from sources including:
- IAB
- DoubleVerify
- Integral Ad Science (IAS)
- Pixalate
The result is a detailed health score along with practical recommendations to improve campaign quality and efficiency.
Perfect for:
- Programmatic Traders
- DV360 Specialists
- The Trade Desk Users
- Amazon DSP Teams
- Media Buyers
🔗 Try it here: Programmatic Campaign Health Checker
3. CPM Calculator
Calculate Cost Per Mille (CPM) instantly.
Whether you’re planning campaigns, estimating media costs, or validating campaign performance, this simple calculator quickly determines CPM based on spend and impressions.
A small utility, but one that marketers use every day.
Perfect for:
- Media Planners
- Digital Marketers
- Programmatic Buyers
- Students learning advertising
🔗 Try it here: CPM Calculator
Why I’m Building These
I’ve spent years working in digital advertising, and one thing became obvious, We spend too much time doing work that software should handle.
My goal isn’t just to build calculators or checklists.
I’m working toward creating practical AI-powered tools that help marketers analyze campaigns faster, automate repetitive workflows, and make better decisions using data.
Every tool I release teaches me something new about AI, product development, and the real problems marketers face.
This is only the beginning, and many more tools are on the way.